Premier Launch Shane

A New Era as Premier Sports is now live in the UK

  • Newly launched website, app and streaming platform available from today
  • The channels will continue to be available on Sky, Virgin TV and Amazon
  • Premier Sports live sports offering includes Scottish Cup, Scottish League Cup, International football fixtures, LALIGA, BKT United Rugby Championship NHL, KSW and more

Premier Sports has officially relaunched in the UK today, 9th April 2024 with a brand new website, app and online streaming platform while linear channels across the platforms Sky, Virgin and Amazon have been fully rebranded to Premier Sports. 

From today, all current customers will experience a seamless transition to Premier Sports and it’ll be very much business as usual with all the great sports content still available to watch on customers preferred platforms. New customers can subscribe to Premier Sports now on the new website available at

LALIGA TV makes its return as a standalone offering via the new Premier Sports streaming service. The 24/7 channel showcasing “All of LALIGA, All in one place” includes live games, daily studio shows with top Spanish football experts, features, documentaries, archive footage, and much more.

This April, there is a huge amount of unmissable content available for Premier Sports customers including two mouthwatering Scottish Cup Semi Final fixtures between Rangers v Hearts and Aberdeen v Celtic, El Clásico as Jude Bellingham’s Real Madrid welcome Barcelona to the Santiago Bernabéu Stadium as well as the business end of the BKT United Rugby Championship season. 

As part of Premier Sports’ return to the UK market, the Scottish League Cup will be rebranded as the Premier Sports Cup when the 2024/25 season kicks off in July.

Richard Sweeney, CEO of Premier Sports commented: “We are thrilled to return to the UK market and offer our stellar sports portfolio to a loyal and expanding subscriber base. This represents a new era for Premier Sports in the development of our business, we’re excited to be back across the UK.”

“Customers will continue to see the same great line-up of sports talent leading our coverage, and all our usual unmissable live action sport across domestic and international football, rugby, ice-hockey, motorsport and martial arts.”

Premier Sports will broadcast LALIGA, Scottish Cup, Scottish League Cup, International football fixtures, Coppa Italia and DFB Pokal; BKT United Rugby Championship, TOP14 rugby, EPCR Challenge Cup, NHL, IIHF World Championship, NASCAR and KSW.

Following the recent closing of Premier Sports acquisition of Viaplay Sports UK, the pay TV channels will be rebranded as Premier Sports 1 and 2, available on Sky channels 419 and 420, on Virgin as channels 551 and 552 and on Amazon Prime as an add on subscription. The new streaming service is supported by a wide range of devices and platforms, including iOS and Android smartphones and tablets, PC and Mac, FireTV and AndroidTV, Chromecast, with dedicated Smart TV apps for Samsung & LG devices coming soon.

Premier Sports is available now at