Swansea University sponsors West Stand

Swansea Stadium Management Company are delighted to announce a new agreement with Swansea University to sponsor the West Stand of the Liberty Stadium.


The three-year deal which will take effect from the start of the 2015/16 season is being announced in advance of Saturday’s first home Barclays Premier League fixture between Swansea City AFC and Newcastle United FC. 

Announcing the partnership Councillor Christine Richards, Chair of the Company’s Board of Directors, said: 

“We are thrilled to embark on this new partnership agreement with Swansea University. This is the first time that the West Stand of the Stadium has had a title sponsor, and I cannot think of a better partner. Our two resident Clubs already have long established relationships with the University and are equally delighted with this development. We all believe that this new agreement further cements that relationship.”

Professor Richard B. Davies, Vice-Chancellor of Swansea University, said: 

“The University has an excellent relationship with the two top-class clubs in the city – the Ospreys and the Swans – and this new move, with our branding at the splendid Liberty Stadium, will consolidate the partnership.

“We pride ourselves on our sporting successes at the University, and the excellent facilities we can offer our students.

“As a University we are moving from strength to strength, and it is important for us to work with such strong sporting sides to demonstrate the new vibrancy of the modern Swansea.  We wish our sporting partners every success on the pitch in the coming season.”

Swansea University joins other established stand sponsors in the Stadium in Visit Wales, E-Teach and LG Electronics, and the agreement now means that all four stands at the Stadium have title sponsors for the first time. 

Andrew Davies, General Manager of the Stadium, commented that: 

“This partnership again demonstrates the platform the Liberty Stadium offers partners seeking to work alongside Swansea City AFC and the Ospreys in the Stadium environment. The Liberty Stadium now offers global brand visibility and is a name that is familiar with sports fans throughout the world. 

“We have very successful partnerships with our existing stand sponsors and I am confident that this success can be replicated with this new relationship. We are delighted that we have the opportunity to work in partnership with Swansea University, and I am confident that it will be a long lasting and mutually beneficial relationship.”

Pictured L-R are:

-         Lee Trundle, Swansea City Club Ambassador

-         Raymond Ciborowski, Registrar and Chief Operating Officer, Swansea University

-         Richard B Davies, Vice-Chancellor of Swansea University

-         Andrew Davies, General Manager, SSMC

-         Yarnie Guthrie, Commercial Manager, Ospreys Rugby