Rugby Hero Shane Williams Calling 3,000

The Ospreys Turn to Relay Station's Voice Broadcasting Services to Boost Ticket SalesRugby hero Shane Williams calling 3,000 supporters on 25th March

The Ospreys Turn to Relay Station's Voice Broadcasting Services to Boost Ticket SalesRugby hero Shane Williams calling 3,000 supporters on 25th March Voice and text broadcasting company Relay Station today announces that the Ospreys have become the first Welsh rugby club to adopt its voice broadcasting technology and services to boost ticket sales. Grand Slam hero Shane Williams will call 3,000 opt-in supporters on 25th March to boost ticket sales for the Magners League fixture against Ulster on 28th March and for the remaining games in the 2007/8 season. Voice broadcasting is proving one of the most effective media for sports clubs to interact with supporters and to boost ticket sales at key matches. All that clubs need do to benefit from Relay Station's technology is record a message from the manager or player on an MP3, copy the telephone numbers of fans from a database to a spreadsheet, and send both to Relay Station with instructions when to broadcast.  The personalised message is sent to the mobiles or landlines of all fans simultaneously (or spread out over a number of hours to avoid overloading ticket office staff) and they have the option to opt out from future broadcasts in the unlikely event they do not wish to receive personalised messages from their club. The technology is widely-used by many Premiership and Championship clubs including Blackburn Rovers, Manchester City, Middlesbrough, Aston Villa, Newcastle, Coventry and Stoke City. "The Ospreys has a quality team, boasting 14 of the 2008 RBS 6 Nations Grand Slam squad, including players such as James Hook, Shane Williams and Gavin Henson and it's important to all the squad that as many supporters as possible come along to the remaining crucial fixtures and get behind them," says Paul Thorburn, Strategic Development Manager of the Ospreys. "Relay Station's voice broadcasting services enables us to deliver that message to the fans in the fastest and most effective manner." About Relay StationRelay Station is a leading communications provider to government, banks, enterprises, SMEs, charities, professional organisations, sports clubs, and many other types of operations with large audiences. Its web-based products enable them to better engage and interact with their publics. Call centres use Relay Station's voice broadcasting products to engage with up to 115,000 customers each hour. Brands use the company's one-way and two-way text marketing solutions to launch mobile campaigns to more than 2 million consumers each hour. Sports clubs send personalised voice messages and greetings from the manager and key players to the mobiles and landlines of supporters. Businesses use its solutions to fax proposals to 10,000 buyers simultaneously and generate revenues in the shortest timeframe. For more information on Relay Station's best-practice communications solutions, contact Hugh Paterson on +44 (0)845 430 8934, email, or visit