Leading Prosecco brand FIOL have committed to a new two-year commercial deal with the Ospreys, that will see the Italian company continuing as official events partner of the region.
Their distinctive logo will continue to feature on the front of the team’s match day shorts for another two seasons, while FIOL continue as an official supplier to the Liberty Stadium.
Ospreys Commercial Manager, Yarnie Guthrie, said:
“Our relationship with FIOL is a perfect example of how a commercial relationship with the Ospreys can grow year on year and be about more than just sponsorship.
“When we launched our partnership three years ago it was always with a view to taking it to another level. With FIOL now heavily involved in our business all year round as events partner, and supplying the Liberty Stadium, they are a big part of what we are about.
“Ospreys Rugby have always been pretty clear that we see Italy as an important market for us commercially, with real potential for rugby to grow in the country. It says a lot about the strength of our brand that an exciting and dynamic Italian business like FIOL sees Ospreys Rugby as a suitable platform to grow their own brand in the UK.
“We look forward to continuing to work closely with FIOL over the next two seasons and beyond.”
Giacomo Ciani Bassetti, Head of Strategic Development for FIOL Prosecco, said:
“We are extremely proud of our association with Ospreys Rugby and are delighted to be renewing our commitment to this partnership ahead of the start of a new season.
“Our businesses share a common outlook and passion, we both want to be the very best at what we do, and we look forward to sharing future successes on and off the field.”
Prosecco is a traditional sparkling white wine, usually made from Glera, or ‘Prosecco’ grapes, in Veneto, to the north of Treviso.
PICTURED CELEBRATING THE NEW DEAL AT THE LIBERTY STADIUM ARE GIACOMO CIANI BASSETTI (L), YARNIE GUTHRIE AND GIOVANNI CIANI BASETTI