Ospreys appoint official radio stations

The Ospreys today announced details of a new partnership with Town and Country Broadcasting that will see 102.1 Bay Radio and 106.3 Bridge FM become the official radio stations of the Ospreys for the 2011/12 season.


The exciting new agreement will see the two sister stations, which are part of the Town and Country Broadcasting Group and cover whole of Ospreylia, working in conjunction with the region to spread their message and making it even easier for supporters to keep up with all the latest Ospreys related news.

Town and Country Broadcasting operates seven commercial radio stations in South and West Wales and NME Radio across the UK-wide service. The local stations pride themselves on being at the core of the communities they serve, broadcasting a mix of great music, local news, weather, travel and events information.

Roger Blyth, Ospreys Managing Director, said that the new partnership was a natural fit for both the Ospreys and Town and Country Broadcasting:

This partnership will allow us to promote our fixtures, and provide our fans with more ways of finding out the latest information about everything Ospreys related. Our two official radio stations, Bay Radio and Bridge FM will provide us with unrivalled access to the whole of the region as no other station can – as no one station focuses solely on Ospreylia and covers the region in its entirety. In addition, because of the unique nature of Town and Country, these sister stations do not cover other regions so they can offer us exclusivity.

“Bay Radio and Bridge FM are at the heart of their local communities, and that is where we want to be also. Having worked closely with Bridge FM for our two LV= Cup matches at the Riverside Hardware Brewery Field this season, we are well aware of the power of working with a local, community oriented radio station, and we are extremely optimistic about this new partnership. We have no doubt whatsoever that it will allow us to reach more fans right across the region, existing and potential, than ever before.”

Martin Mumford, Managing Director, Town and Country Broadcasting, commented:

“We’re delighted to be working with the Ospreys next season and look forward to sharing news and developments from the region with listeners to Bay Radio and Bridge FM. The partnership fits perfectly with our passion to promote local sport and work within the local communities we serve.”

The new partnership will see Bay Radio and Bridge FM gaining exclusive access to goings on at both the Liberty Stadium and Llandarcy Academy of Sport, with interviews, special features and competitions throughout the summer and into next season, making them the first choice on the dial for all Ospreys fans.