Ospreys Rugby are delighted to announce The Secret Hospitality Group as the club’s hospitality and catering partner at St Helen’s, alongside the launch of The Aviary, a brand-new marquee offering premium matchday hospitality and private-hire opportunities.
The partnership will see The Secret Hospitality Group bring its hospitality expertise to the Ospreys’ new home. As a trusted local operator with six venues across Swansea Bay, Ula, ROK, The Secret, The Lighthouse, Salt and Verdi’s, the group has built a strong reputation for food, hospitality and service across the region, and will now bring that experience to St Helen’s.
As part of the agreement, The Secret Hospitality Group will oversee the club’s hospitality catering, bringing the food and service offering it has become known for across Swansea to St Helen’s, including the club’s new flagship hospitality marquee, The Aviary.
The Secret Hospitality Group will also work with the Ospreys to bring together a great range of food options in the new fan zone, working with local partners to give supporters more choice on matchdays.
Introducing The Aviary
Alongside the new catering partnership, the Ospreys are delighted to introduce The Aviary, a brand-new marquee at St Helen’s that will serve as the stadium’s flagship hospitality space on match-days.
Designed to offer a premium setting for matchday hospitality, The Aviary will provide supporters, businesses and guests with a new way to experience Ospreys rugby, combining an exclusive hospitality environment with The Secret’s food and service offering.
Beyond fixtures, The Aviary will also be available for private hire as a standalone venue, providing a new space for corporate functions, private celebrations and other events at St Helen’s, with catering delivered by The Secret.
Ospreys Director of Commercial, Marketing and Communications, Liam Dobell, said: “We’re delighted to welcome The Secret Hospitality Group as our hospitality and catering partner at St Helen’s. They have built a fantastic reputation across Swansea, and we’re excited to bring that experience and expertise into our new home.
“An important part of the move to St Helen’s is creating a brilliant experience for supporters, both on and off the pitch. Having The Secret Hospitality Group on board will allow us to develop a fantastic hospitality offering, while also working with local partners to bring more food options into our fan zone.
“The Aviary is a particularly exciting addition to the development. We want it to become a flagship hospitality space, not just for Ospreys matchdays but for businesses, organisations and individuals looking for somewhere special to host their own events.
“Having The Secret Hospitality Group involved from the outset gives us a great opportunity to bring that vision to life, and we’re really looking forward to welcoming people into the venue.”
The Secret Hospitality Group Managing Director Ryan Hole said: "We are incredibly proud to have been chosen as the official hospitality partners at St Helen’s and to play a part in this exciting new era for the Ospreys and the future of the club.
“St Helen’s is more than just a sporting venue. These grounds hold generations of history, memories and meaning for the people of Swansea. To see the positive impact this new chapter is already having on our city is something really special, and we’re proud to be part of that journey.
“We’re excited to bring our experience, creativity and passion for hospitality to the venue, working alongside some of the most talented local food vendors to create something truly unique.
“Beyond match days, we have ambitious plans to transform St Helen’s into a destination for the whole city, including the launch of what we believe will be Swansea’s biggest party and events space to date.
“For us, this is about much more than hospitality. It’s about celebrating our city, supporting local businesses and creating unforgettable experiences that bring people together.
“We can’t wait to get started.”
Experience Ospreys matchday hospitality at St Helen’s: Discover our hospitality packages and secure your place for the 2026/27 season.
Make your next event something special at The Aviary: From corporate functions to private celebrations, discover our new exclusive event space at St Helen’s.
