Ospreys announce Keytree, a Deloitte business as shirt sponsor

The Ospreys are delighted to announce a new strategic relationship with Keytree, a Deloitte Business. A deal which will see the award-winning design and technology company’s logo on our new home and away kit for the 21/22 season. Keytree share our global vision and pride themselves on the ability to innovate and embrace new technology to drive business value.

Keytree, which integrated with Deloitte UK in October 2020, has an office in the old magistrates building, Neath Port Talbot, employs staff from the Ospreys region and has close relationships with Swansea University among several other local educational bodies.

The Ospreys and Keytree share a passion for finding and developing local talent and that commitment includes supporting and investing in the local community with a host of upcoming projects in the Ospreys community already in the pipeline.

The company played a key role in developing the PROTECHT technology alongside, Ospreys Rugby and other key regional organisations – Sports, Wellbeing and Analytics (SWA) and Swansea University. PROTECHT utilises sensors in player’s mouth guards to assess the impact and improve safety around high impact collisions. A product that the Ospreys will continue to use for the forthcoming season.

Keytree a Deloitte Business’ Martin McNamara commented:

“We value our longstanding relationship with Ospreys Rugby and are thrilled to be continuing our support going into the 2021/22 season. We plan to continue in our shared goals of investing in, and positively impacting the surrounding community.”

Nick Garcia, Ospreys Chief Executive, said:

Keytree is an innovative forward-thinking business that works with a host of large scale, global organisations. Recognised as a market leader, they have invested into this community, providing employment opportunities and supported a range of charitable initiatives, sharing in our community focused ethos.”

“The value of the relationship is demonstrated by the key role we both played in developing the PROTECHT technology to improve player safety to address a critical issue facing the game.”

“Everybody involved on both sides of this partnership is excited about the opportunities ahead and we look forward to working together over the coming months and seasons.”

About Keytree a Deloitte Business

Keytree, a Deloitte business, is an international, award-winning business technology consultancy and product developer, creating exceptional Enterprise Digital solutions. The company combines great people, technology and innovation to design and build beautiful apps, solve complex integration challenges and provide cloud infrastructure, enabling companies to become leaner, faster and more agile. Keytree, globally renowned as a market leader in SAP implementations including SAP®  S/4HANA®, SAP Customer Experience, SAP SuccessFactors®, SAP Ariba® and SAP Business Technology Platform, integrated with Deloitte in October, 2020.