Ospreys agree new commercial partnership with USA-based tech firm PumpJack Dataworks

Ospreys are pleased to appoint PumpJack Dataworks to lead its future in the transformation of how the club can best harness data surrounding fan engagement and commercial transactions with the club. This will focus on improving the fan experience and providing a platform for innovatory rights deals and developing new revenue generating models.

Paul Whapham, Ospreys Corporate Brand Director commented: “Bringing in technology firms like PumpJack is critical for us to be able to both innovate the commercial model of the club, deliver new and better experiences for our core local fans, and to continue to build paths to extend our club’s reach internationally. We are excited to deliver new data driven initiatives for our fans and our commercial partners. Our immediate commitment is to find best-in-class partners on a global basis to improve club engagement locally and to build a wider audience of Ospreys' globally distributed fans.”

Nick Goggans, CEO of PumpJack Dataworks said: “We’re delighted to have the opportunity to work with an organization that is rich in tradition and local passion, but are also seeking new ways to immerse the club locally and provide authentic experiences for the fan both at home and internationally. We want to help Ospreys and their supporters better engage together and support the commercial growth of the club. This is a great case for evolution of the commercial opportunity that exists in Rugby Union both in Wales, the UK and internationally.”


About PumpJack Dataworks

Founded in 2018 & headquartered in Fort Worth, Texas, PumpJack Dataworks is a cutting edge Customer Data Platform (”CDP”) that increases the productivity, value, & revenue potential of dynamic fan data for Teams, Leagues & Federations. Their bespoke software extracts and refines first, second, and third party data sources and optimizes it for clients to generate direct & indirect revenue streams through owned fan & consumer. Clients include: Williams Racing (F1), Dallas Mavericks (NBA) and David Beckham’s Inter Miami franchise in Major League Soccer in the USA.


About Ospreys

The Ospreys are Wales’ most successful regional rugby union team and are based in Swansea and have won the Celtic League four times, beating teams from Wales, Ireland and Scotland to lift silverware. They have produced a steady stream of Welsh internationals and British and Irish Lions, including Alun Wyn Jones and Shane Williams, both household names in the sport of rugby union. The Ospreys were formed in 2003 and are widely regarded as one of the biggest brands in the Rugby Union.