New-look Executive Club proving a hit with

With season memberships soaring to record levels ahead of 2012/13, there is further good news for the region as the new-look Ospreys Executive Club is also proving a big hit, with dozens of individuals signing up ahead of the new season.

Powered by Mercedes Benz of Swansea, the Executive Club replaces the old Business Club, and has been designed with all Ospreylian businesses in mind, as well as individuals who appreciate a special environment on matchday. Unlike its predecessor, the Ospreys Executive Club is now a full season members-only product and can no longer be purchased match-by-match.

The Executive Club was launched at a special event at the Liberty Stadium during PRO12 Final week at the end of May, with a second event hosted with Ospreys’ media partner, South Wales Evening Post, at the Grape and Olive in Swansea Marina, and early uptake has been strong with numbers signed up already 50 per cent up on the final Business Club totals for the season just ended.

Yarnie Guthrie, Ospreys Business Development Manager, said:

“The Business community of Ospreylia is responding well to the new-look Executive Club giving us a clear indication that we’ve got the mix right for this coming season. We have redeveloped the product to create a very special, exclusive environment but with much more flexibility regarding dining options and a much more favourable price point.  

“We hope both individuals and businesses from around the region get in quick to ensure they don't miss out on the opportunity because once the memberships are sold, the only way to get into the club will be as a members guest." 

The changes have been made following an organisational review of matchday hospitality offerings, allowing the commercial team at the Ospreys to offer a product with more flexibility, more features, a clearer identity and a lower fixed price point, appealing to a much wider section of the corporate sector.

Mike Hayden, Director of Corporate Banking at Barclays Bank, is one of those who have already signed up for the Executive Club and he commented:

“We have not been members of the Business Club during recent seasons and like every business have looked at budgets during recent challenging economic conditions. However, we have taken the decision to join the Ospreys Executive Club for the forthcoming season and have access to the Ospreys Hospitality area. A major factor for us joining is the new price point [of joining fee + installments] which makes it much more flexible and affordable for businesses. We look forward to hosting our clients and guests there next year and being part of Ospreys successes”.

The next information evening is taking place at the Virgin Active Glamorgan Health and Racquets Club in Llandarcy on Thursday 5th July at 5.30pm, before the Marriott Hotel Swansea plays host for a special business breakfast run in conjunction with our new broadcast partners, The Wave and Swansea Sound, on Wednesday 11th July at 7.30am.

To register for either event please contact the commercial team at the Ospreys on 01792 616500 or via email at