Shoppers will be able to stock up on their Ospreys merchandise while doing their weekly shop after the region teamed up with Tesco in a partnership that will see a range of merchandise sold in supermarkets across Ospreylia.
Under the new deal, Ospreys goods will be sold in a total of seven stores across the length and breadth of the region in the build up to Christmas, with the merchandise on sale now.
As well as the regular home and away jerseys, Tesco will also stock an exclusive range of clothing and accessories that complements the existing range on sale at the Ospreys Club Shop.
This comes after Tesco were confirmed as an official commercial partner of the Ospreys earlier this year, their familiar logo featuring on the iconic black jersey for the first time this season.
Andrew Hore, Chief Operations Officer at the Ospreys, said:
“This announcement is great news for all our supporters, wherever they live in Ospreylia. In terms of convenience, it means that they are able to purchase exclusive Ospreys merchandise while out and about doing their regular shop, which is excellent for those who don’t get the chance to visit the Club Shop regularly. We represent the local community and as such it’s important that we have a visible presence right across Ospreylia so that the community can identify with us and recognise the efforts we make to support them, and support us in return.
“We are absolutely delighted to be working in partnership with Tesco, the UK’s leading retailer. For us to have their brand on our jersey and our merchandise instore, is a huge commercial boost for us and will clearly increase the exposure and accessibility of our brand.”
Mark Grant, Tesco Senior Buying Manager for Wales & West Midlands, commented:
“We are very excited about working with the Ospreys, and having the Ospreys range on sale in Tesco stores is great news for our customers. Tesco is all about convenience and I’m sure that supporters will appreciate being be able to buy merchandise from their favourite rugby team with us instore.”
The Ospreys range is available at the following stores now:
Tesco Extra Bridgend
Tesco Neath Abbey
Tesco Pontardawe
Tesco Ystradgynlais
Tesco Extra Fforestfach Swansea
Tesco Extra Llansamlet Swansea
Tesco Swansea Marina.