The Trade Centre Wales gets bum deal from the

The Trade Centre Wales have once again signed a sponsorship deal with the Ospreys, that will run for the remainder of the 2011/2012 season.

The new sponsorship deal sees The Trade Centre Wales logo covering the majority of the back of the shorts, a quirky position that has become known in Ospraylia as the ‘Bunny Bob’, an off-the-wall idea that lends itself well to the TCW marketing strategy that includes characters such as Trevor and his cohorts. 

The partnership was rekindled in late October when TCW approached the Ospreys with what seemed an outlandish idea.  However, both parties have a long-standing relationship that spans many seasons and happily the alliance was formed once again with the Ospreys joining forces with the giants in the regional used car marketplace.

In a statement TCW Chairman, Mr Mark Bailey said:

“We are very happy to be working with The Ospreys again. We have reignited what was a very successful relationship and look forward to a mutually productive season moving forward. The Ospreys ethos is of the same ilk as ours, which was a deciding factor in our considerations to associate ourselves with an equally forward thinking partner. We are proud as always to lead the pack (excuse the pun) when it comes to the positioning of our logo.  Being the first RaboDirect Pro 12 team to do so reflects the creative nature of our marketing strategy and the creativity shown by the Ospreys players and management on and off the pitch”.

Ospreys Managing Director, Roger Blyth, commented:

“We are delighted to be able to rekindle our longstanding partnership with The Trade Centre Wales via this new deal. As a company, their innovative, forward thinking outlook is very similar to ours, and like the Ospreys, they are always looking to push the boundaries and find new, exciting ways to work.

“As a successful, homegrown business from Ospreylia, it’s fantastic that they have identified the long-term benefits of being associated with the region, and we hope that this partnership will continue for many seasons to come.”