The Ospreys have announced details of a new partnership with Wales' largest selling local newspaper, the South Wales Evening Post.
The Post has been confirmed as an Ospreys official media partner, following on from a similar arrangement announced earlier this summer with Town and Country Broadcasting that saw 102.1 Bay Radio and 106.3 Bridge Radio appointed as the Ospreys official radio stations.
As part of the link-up between the newspaper and the region, the Post’s logo will feature on the back of the Ospreys shorts this season, which gets underway with a home game at the Liberty Stadium against Leinster in the RaboDirect PRO12 on Friday evening.
Ospreys Managing Director, Roger Blyth, says the relationship with the Post makes perfect sense given the two organisations’ commitment to the local community:
“The South Wales Evening Post is at the heart of all things local, and just like the Ospreys, is a business that is proud to be able to represent its local community. It’s important that we support the community and the community supports us if we are going to deliver long term, sustainable success.
“We are delighted to be able to enhance our existing relationship with the Evening Post. This partnership will enable both parties to work together to benefit our local community in even more ways, and will put us both even more firmly at the heart of Ospreylia, while enabling our message to reach even more people.”
South West Wales Media managing director Blanche Sainsbury added:
“The Ospreys are dedicated to working with and in their local community, helping grass roots rugby in the region to prosper and making a difference to local people wherever they can. This makes it an ideal working partnership because the Evening Post champions local communities and is at the heart of all things local.
“We are delighted to be working with the Ospreys and have planned some very exciting initiatives and promotions which will benefit our readers and Ospreys fans throughout the season. We will work on a number of community based projects that will help to make a difference to people in the region”
With average sales of 40,999, and a readership of 134,313 every single day, the South Wales Evening Post is the largest selling newspaper in Wales.