On the eve of the first Premier League fixture to be staged at the Liberty Stadium, the Stadium Management Company has announced details of a new sponsorship deal with the UK's leading online education recruitment service, Eteach.
The deal, which will last for an initial period of three years, covers the stadium’s East Stand, which will be known as the Eteach Stand.
Constructed at a cost of £27million, the 20,520 capacity Liberty Stadium is the home of Premier League newcomers Swansea City and Welsh regional rugby team the Ospreys. It opened for business in July 2005, when Fulham visited for the first Swans fixture, with the Ospreys first game at their new home coming a month later against London Wasps.
It has also hosted international football and rugby fixtures, as well as a series of sell-out pop concerts, and is now one of the leading conference and event venues in Wales.
Eteach’s Paul Howells and Rod Bowen both come from Swansea and have supported the Swans since the 1970s – Howells remembers his first game against Grimsby Town in Division 4 on a rainy night at the Old Vetch ground.
“We are delighted that the Swans have made it to the premiership at an important time for the club and the wider community in Wales. It’s staggering to think that if you leave London on the M4 West, Swansea is now the only premiership club you will find.
“We wish the Swans every success for the season and we are looking forward to many years of premiership football in our home town.”
Rod Bowen added:
“It’s a happy coincidence that Swansea City’s rise, from its lowest point in 2003 to achieving premiership status, has been mirrored by Eteach’s development from an education job board to a leading provider of recruitment solutions across the education sector. I’m sure this sponsorship deal will be a huge success for both partners.”
Paul Howells established Eteach UK in 2001. It combines extensive experience in the education sector with exceptional technological expertise to provide cost-effective recruitment solutions to schools and colleges.
The deal is not the first sports sponsorship in the area for Eteach, who have previously been shirt sponsors at Swansea RFC before transferring that sponsorship to the Ospreys upon the inception of regional rugby, staying on their shirts until 2007.
The Chairman of the Stadium Management Company, Councillor Graham Thomas said that:
“Everyone at the stadium is delighted to have been able to attract Eteach to Swansea. They are a well-established company in education recruitment and I look forward to forging a successful, ongoing partnership.
“The stadium now has a global profile thanks to the endeavours on the field of both Swansea City, who are now playing in the world’s most watched football league, and the Ospreys who continue to lead the way in European rugby. In addition, successful concerts by the likes of JLS, Rod Stewart, Elton John, Pink and the Who, have established The Liberty Stadium as a leading live music venue internationally. These successes are clearly a significant factor in our ability to attract partners of this quality.”
Andrew Davies, General Manager of The Liberty Stadium commented:
“The Liberty Stadium has always worked with high calibre commercial partners, but now that we are the home of a Premier League football club, we are seeing companies of the size and stature of Eteach working with us to promote their brand to a worldwide audience. We are extremely excited about the relationship and look forward to working with Eteach over the next three years and beyond.”
About Eteach UK
Eteach is the UK’s leading online education recruitment service. It offers schools a cost-effective way to find quality staff and puts them in control of their recruitment.
Eteach combines extensive experience in the education sector with exceptional technological expertise to save time, reduce waste and cut costs. Its specialist consultants work in partnership with schools, training them to recruit more effectively and attract the best candidates.
Eteach School Talent Pools enable schools to build a database of potential employees, attracting great teachers. Its Regional Talent Pools enable schools to collaborate in finding staff, and sharing candidates means no unnecessary advertising spend.