Long-standing commercial relationship extended for another three years
Ospreys Rugby is pleased to announce the renewal of its long-standing partnership with Worthington's, the second oldest brewing company in the UK and part of the worldwide Molson Coors Group.
Worthington’s has been a commercial partner of the region since its inception in 2003 and has featured on the shirt since the 2006/07 season.
The new three-year deal will see the Worthington’s logo remaining in the highly sought after slot across the shoulders of the famous Ospreys jersey until the summer of 2016, extending the relationship to 13 years.
The global brewing company also supports the Worthington's 2003 Club, a dedicated area in the West Stand for Ospreys season members that operates pre and post match at every home game throughout the season.
Commenting on the extension of the partnership with the Ospreys, Molson Coors Regional Director, Diane Rees, said:
“We are absolutely delighted to renew for a further three years our very successful partnership with the Ospreys. We have been with the region as friends, partners and supporters since their very inception.
“Through our new three year deal we show again our further commitment to regional rugby and of course, via the Worthington’s Bitter brand, we are proud to remain firmly on the shoulder of the Ospreys shirt, a major part of the ever growing Ospreys family. A pint of Worthington’s and a game of rugby are synonymous with each other. Ospreys supporters are our customers, could there be a better synergy? We wish them every continued success.”
Yarnie Guthrie, Commercial Manager at the Ospreys, added:
“I’m thrilled to be able to confirm the extension of this successful partnership on behalf of Ospreys Rugby. We value our association with Worthington’s very highly and with their historic investment into the game in Wales at all levels and being the official supplier of Liberty Stadium, it is a relationship that makes sense for both parties.
“The Worthington’s logo is instantly identifiable and occupies a slot on our jersey that is immensely valuable; an independent report from London-based media specialist Repucom highlighted that the TV media value of that position alone is worth in excess of £257,000 per year to Worthington’s.
“Of course, our relationship with Worthington’s is about more than just that. As a community focussed business with strong roots in the rugby clubs across Ospreylia we share many of the same core values and we look forward to continuing working closely with them over the next three years.”
Pictured is Yarnie Guthrie, Commercial Manager of Ospreys Rugby, at the Liberty Stadium with former Swansea RFC and Wales second row, Geoff Wheel, and Diane Rees, both of Molson Coors, to celebrate the extension of the long running commercial partnership