The 2010/11 Ospreys jersey has proven to be a huge hit, with first week sales at the Superstore reaching record levels.
Launched on Thursday 19th August, the new home and away jerseys have been on sale exclusively at the Ospreys Superstore for a week, with the tills ringing up more than 1,000 sales in that time – the most ever in the first week of release.
It will now go on general sale at Kooga outlets across the UK, with the sales pattern anticipated to be repeated on a wider scale.
Ospreys Managing Director, Roger Blyth, welcomed the news, saying:
“The response to the new jersey has been incredible, as evidenced by the record sales. To be able to sell more than 1,000 purely through the Superstore is a great achievement, and the fact that sales are up on previous years over the opening week is a good indication of the popularity of the new design. Once again, Kooga have created a winning design.”
As from Friday morning, there will be an extended range of jerseys available to buy, both at the Superstore and the general sportswear outlets, including the new Premier version of the home shirt, the Ladies fit, a Junior version and a Baby kit.
Amanda Baker, Design Manager at Kooga, explained the thinking that lies behind the success of the Ospreys jersey, pointing to the new Premier jersey as evidence that they are giving supporters what they want:
“Kooga rugby takes pride in the contact and interest we have with the clubs and its fan base. Following feedback, this year Kooga have developed the Premier shirt. Designed for the more discernable fan that prefers a heavy weight shirt the Premier shirt is a 300-gram Evaporex fabric, Kooga’s signature technical fabric. Evaporex draws moisture away from the skin, forcing it on to the outer of the garment where it can be wicked away. It is also extremely durable and quick drying. The Premier is fully embroidered and because of it's limited numbers, something of a collectors item."
The full range of jerseys, plus an exclusive range of Ospreys leisurewear, is now on sale at the Ospreys Superstore, or online here